In Uganda, B2C end-consumers buy cement products to start private construction projects (e.g. building family houses). However, often the necessary funds for financing such projects are not easily accessible. That’s why Holcim Startup MAQER together with Hima Cement kicked off a startup project with Xente, who offer an e-commerce platform with a pay-later option during the checkout.
This allows for a dual-purpose pilot project: Firstly, Holcim Startup MAQER is able to test the demand for Holcim products in an online environment. Secondly, a new consumer segment is addressed by enabling people to buy products on credit through an easy low-bureaucracy application process.
85% paid with alternative payment methods (e.g. eWallet)
Project with Xente indicated that customers are willing to buy Holcim products online