Project Tags

Customer activation Dynamic pricing

Dynamic demand management

Dynamic demand management

In many countries we experience a strong variation of daily volume due to demand from the market. This can lead to variations up to 100% within a week, with an obvious cost impact as a result.

In Kenya we have designed customer specific incentives in order to drive demand on slow days. After an intense testing period, we are now capable to move up to 23% of volume to slow days. As a matter of fact, the customer incentives have also led to an overall volume and margin increase.

The approach is 100% data driven allowing for an automated weekly update of the customer incentives. We are testing further data driven ideas ideas that will give us direct business impact.

Facts & Figures

  • Shifted volume for 21 out of 150 pilot customers
  • Moved 23% of volume to slow days (test vs control)
  • Increased overall volume and margin

Global Implementation Status

  • In place in Kenya and Ivory Coast
  • Under test in Uganda